Documenting the Real.
Cutting Chai Content (CCC) is a global culture studio headquartered between San Francisco, CA and New Delhi, India.
We specialize in real user research design, execution, and brand narrative development. We help clients granularly understand, and authentically engage in, new markets of all kinds. From social media and AI platforms, to fintech and hardware, our sweet spot is the intersection of people, life, and tech.
Our goal is to connect brands and organizations with consumers in ways that are real, impactful, and long-term. By documenting the people, places, and markets our clients touch, we bring their real impact to life. With a spotlight on how and where to meet audiences where they are, we passionately inspire our clients to engage with tones, messages, and platforms that don’t just make their products and services popular, but culturally memorable.
The award winning agency
you want to work with.
We’re good at working with a narrow focus but just as adept at looking at content as a sum of critical parts. Stories are living, evolving organisms, and to deliver the best product possible, we understand the need to be agile and flexible – from decoding data to curating content, strategically.
- Research •
- Creative Content •
- Communications Strategy •
- Vetting •
- Start-up Suite •
- Content Licensing •
- Copy Writing & Editing •
- Project Management •
- Research •
- Creative Content •
- Communications Strategy •
- Vetting •
- Start-up Suite •
- Content Licensing •
- Copy Writing & Editing •
- Project Management •
- Research •
- Creative Content •
- Communications Strategy •
- Vetting •
- Start-up Suite •
- Content Licensing •
- Copy Writing & Editing •
- Project Management •
We’re everywhere you want
your message heard.
